Givaudan (Booth 911) expands its hygiene technologies with the launch of its SaniScent platform. This initiative is powered with exclusive consumer insights on consumer attitudes toward hygiene and how psyche has shifted as a result of the pandemic. Today, 83% of consumers wash their hands more frequently, while 39% are doing their laundry more often. The focus on hygiene has also led to a 48% increase in the purchase of liquid soap and a 47% increase in surface cleaners. 

The SaniScent platform provides customers with six technologies that will be able to reassure, protect, reward and reinforce the sense of hygiene in all product categories. The platform includes:

SaniScent Essential Oils
Conveying the hygiene message through a collection of essential oils which cover a wide range of olfactive territories. 
 
SaniScent Pure
A unique blend of perfumery ingredients exhibiting as secondary benefits, bacteria growth inhibition activity and the potential of reducing virus viability.
 
SaniScent Protect
Our proprietary technology with a bacteria growth inhibition secondary benefit. It can be used with a wide variety of olfactive directions and has been optimized for cosmetics and personal care products.
 
Micellar Fragrances
Designing gentle clean formulations across all categories.
 
Hygiene Heart Capsules
Boosting the hygiene profile of our fragrance encapsulation technologies.
 
Phytogaia Hygiene Collection
Natural purification inspired by phytoncides

Visit Givaudan and its Active Beauty team at NYSCC Supplier’s Day at Booth 911.